WS：Wine & Spirits 酒誌
CL：Mr Christopher Liang
WS: What differentiates your gin from others?
您的杜松子酒與其他杜松子酒有何不同？
CL: Biggar Gin – Our latest addition to our beverages portfolio is a rather unique gin from the Scottish midlands, that is artisan-ally crafted using copper stills and in small batches to ensure consistently high quality productions. It comes in two variations, an original blend at 43% ABV and a navy strength rendition at 57% ABV; a masterpiece in the eyes of gin connoisseurs with limited global availability.
我們最新推出的 Biggar Gin是來自蘇格蘭中部的一種獨特杜松子酒，它採用銅製蒸餾器手工製作，以小批量生產方式確保始終如一的高質量產品。這款杜松子酒有兩種口味，一種是酒精度為43%的原裝混合杜松子酒，另一種是酒精度為57%的海軍強度杜松子酒；在杜松子酒鑑賞家眼中，這是一款全球限量供應的傑作。
WS: What unique qualities would make it desirable to the Asian consumer?
它有哪些獨特的質量會吸引亞洲消費者？
CL: We believe our dedication to high craftsmanship of gin using our patented blend of herbal botanicals is a valuable USP of our latest product offering. Furthermore, Biggar has undergone the trials of the traditional gin market of U.K. and Europe, winning the Gold Medal at the 2022 Scottish Gin Awards. As the sole authorised distributor for Hong Kong, Japan and Greater China, we are proud to offer this rare and collectible product with an indefinite drinking window to the fastest growing markets for fine spirits in the world.
我們相信釀造杜松子酒的高水平工藝和使用我們專利的草本植物混合物，是我們最新產品的有價值的獨特賣點。此外，Biggar經歷了英國和歐洲傳統杜松子酒市場的考驗，並在2022年蘇格蘭杜松子酒大賽中榮獲金獎。作為香港、日本和大中華地區的唯一授權經銷商，我們很榮幸能為全球增長最快的高端烈酒市場提供這款稀有且具有收藏價值的產品，並具有無限的飲用期限。
WS: How do you see the wine and spirits market developing in APEC?
您如何看待亞太經濟合作組織（APEC）地區的葡萄酒及烈酒市場發展？
CL: According to industry experts, The Drinks Business in the Asia Pacific region is expected to grow by at least 7% per annum with a current market valuation of over USD580Billion. The propensity to spend on fine wines and spirits is also increasing at a remarkable rate, especially for prominent players within APEC, such as China, Korea and Japan. The expenditures of growing affluent middle class is expected to exceed USD600million by 2024 in Greater China alone. Therefore, we are confident that with our consistently high product quality and boutique nature of our product offerings shall provide us with a market leading advantage, particularly given our best in class product value.
根據行業專家預測，亞太地區的飲料業務預計每年至少增長7%，目前市場估值超過5800億美元。對於亞太經濟合作組織（APEC）的重要參與的國家，如中國、韓國和日本，對優質葡萄酒和烈酒的消費傾向也在以驚人的速度增長。預計到 2024 年，僅大中華地區，不斷增長的中產階級的支出將超過 6 億美元。因此，我們深信憑藉我們一貫的高質量和精品性質的產品優勢，尤其是我們一流的產品價值，將在市場上佔據領先地位。
WS: What do you envision Paragon Trading Asia Limited to be in the next few years?
您對Paragon Trading Asia Limited 未來幾年的願景是什麼？
CL: Our enterprise is aligned to become a reputable producer and distributor of world class beverages, and have received numerous accolades from industry stalwarts. Therefore, we aspire to maintain the growth of our portfolio with additional revenue streams including expanding into new markets such as Taiwan, Korea and Japan as well as Dufy free stores across the region given our designation as an official delegate of the Tax Free World Association (TFWA).
我們企業致力成為世界級一流，信譽良好並獲得業內知名人士眾多讚譽的飲料生產商和分銷商。因此， 我們希望透過更多收入來源以保持產品組合的增長，包括拓展不同新市場如台灣、韓國和日本等，以及作為世界免稅協會（TFWA）的官方代表，我們將會在亞太地區開設免稅店。
WS: What are your key highlights for the past year?
過去一年您的主要亮點是什麼？
CL: Given our founding just two years ago, we have a diverse portfolio of over a dozen quality creations, spanning from ESG friendly water, best in class whiskies and gins, and arguably the best wine productions within Asia Pacific ; from New Zealand with a minimum score of 90 points by authoritative masters of wines. We are also delighted to be awarded the Golden Horse Award for Outstanding Beverage Production and Contribution for the Year of 2022. We hope to continue our strong development as a leading producer with more awards and recognitions including quality approvals from the Orthodox Union and the Global Drinks Intelligence Community.
我們成立僅兩年，已經擁有多樣化的優質產品組合，包括在環境、社會和公司治理表現積極的水產品（ESG friendly water）、一流的威士忌和杜松子酒，以及在亞太地區被認為是最好的葡萄酒；這些葡萄酒來自新西蘭，並由權威的葡萄酒大師評分為至少90分。我們也很高興榮獲2022年度傑出飲料生產及貢獻金馬獎。我們希望在未來繼續發展壯大，成為一家領先的飲品生產商，並獲得更多獎項和認可，包括獲得美國正統猶太會眾聯盟（Orthodox Union）和全球飲品情報小區（Global Drinks Intelligence Community）的質量認可。
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