Mr Jason Reeve 於今年9月出任駐港澳領事及高級商務專員，表示興幸有機會與《酒誌》讀者見面。
Mr Reeve職務旨在促進加拿大和港澳企業之間的貿易，而他特別以加拿大酒的聲譽自豪。他表示：「加拿大冰酒領先世界，源於Inniskillin的Vidal Icewine於1991年贏得Vinexpo的Le Grand Prix d’Honneur，令加拿大葡萄酒舉世矚目。截至今天，加拿大擁有 650 多家葡葡酒莊和 200 多家烈酒蒸餾廠。」
轉崗到香港前，Mr Reeve在上海推廣加拿大酒類已是不遺餘力。於2021年，他與中國著名葡萄酒教育機構Grape & Co.共同舉辦了為期 3 個月的新世界葡萄酒嘉年華活動。通過各種社交網絡、葡萄酒課程、葡萄酒比賽和侍酒師比賽，展示了13 家加拿大酒莊的葡萄酒。
Consul and Senior Trade Commissioner Mr Jason Reeve has assumed his role in Hong Kong and Macau in September this year and is delighted to greet Wine & Spirits Magazine readers.
Serving to promote trade between Canadian and Hong Kong and Macau businesses, Mr Reeve is particularly proud of Canadian wines’ reputation. “Canada is the leading Icewine producer in the world, thanks to Inniskillin’s Vidal Icewine winning Vinexpo’s Le Grand Prix d’Honneur in 1991, bringing the world’s attention to Canadian wines,” He explains, “As of today, Canada has over 650 wineries and over 200 craft distilleries.”
Mr Reeve’s first event in Hong Kong was the Canadian Craft Whisky Trade Tasting, featuring ten craft whiskies made from different Canadian provinces. Various Hong Kong industry players, representing distributors, private clubs, and bar & restaurant groups, were invited to taste the whiskies and meet producers online.
Before relocating from Shanghai, Mr Reeve spared no effort in promoting Canadian wines. In 2021, he co-hosted a 3-month New World Carnival Wine Initiative with Grape & Co., China’s foremost wine education institute, showcasing Canadian wines from thirteen producers through various social networks, wine courses, wine contests and sommelier competitions.
Having lived in Beijing, Shanghai and Taiwan for many years, Mr Reeve also has many tips on pairing Canadian wine with Chinese food, “East China dishes taste sweet, going well with red wines with strong fruity flavours. Spicy Sichuan cuisines are best served with some relief from semi-dry whites. Regarding the relatively lighter-flavoured Cantonese cuisine, my first choice would be equally light-flavoured red wines such as Pinot Noir.”
So, please stay tuned with us. We will keep an open dialogue with Mr Reeve and update you on Canadian wines and spirits events!
圖：黃建忠 Philip Wong